Performing Sculpture
Advertising, Animation, Motion Graphic
Alexander Calder: Performing Sculpture is Tate Modern’s forthcoming exhibition from 11 November 2015 to 3 April 2016.
This project was the interview task that design the content of Digital Escalator Panels (DEPs) in order to advertise the exhibition in the London underground stations
for the position of Graphic Designer, Digital at Tate Gallery in March 2015.
for the position of Graphic Designer, Digital at Tate Gallery in March 2015.
Panel 1:
This panel begins with the animation of gathering dots, which implies that Tate collects artworks and attracts visitors from the world. Subsequently the logo is completed as its structure of dots, and finally the animation ends with the effect of explosion, meaning that Tate spreads its value and collection towards the world while the underground train causes the windy environment in the real time. |
Panel 2:
After the explosion, one of the dots is travelling through all the following panels with the same speed of escalator for catching the passenger's attention. This frame presents one of the Alexander Calder's iconic mobile sculptures "Antennae with Red and Blue Dots" by the stimulation of its realistic kinetic movement. |
Panel 3:
Wire, is the core material in Alexander Calder's artworks. In this frame, the travelling dot illustrates the Calder's wired self-portrait as the central panel, emphasising the key factors of this exhibition: the artist and the materials uses. |
Panel 4:
This panel depicts the image of the tennis player, Helen Wills, who has been described as "the first American born woman to achieve international celebrity as an athlete." She won 31 Grand Slam tournament titles. The purpose of this frame is to interpret the focuses of his artworks and career: movement, choreography and performance. |
American sculptor Alexander Calder was a radical figure who pioneered kinetic sculpture, bringing movement to static objects. |
Calder also collaborated with choreographers, designing performance objects, decor and costumes for theatrical spaces, with scores by renowned contemporary composers. |
Copyright:
Picture, font, quotation : Tate Gallery
Creative animation (DEPs) : Christopher Hsueh
Reference:
http://www.tate.org.uk/whats-on/tate-modern/exhibition/alexander-calder-performing-sculpture
Picture, font, quotation : Tate Gallery
Creative animation (DEPs) : Christopher Hsueh
Reference:
http://www.tate.org.uk/whats-on/tate-modern/exhibition/alexander-calder-performing-sculpture
© Christopher Hsueh. All rights reserved